CFI Partners with Major Middle Eastern Airlines to Signal Regional Dominance

Story Highlights

• CFI partners with major Middle Eastern airlines (Emirates, Etihad, Qatar Airways, etc.) to showcase its brand and promote financial literacy.
• The online trading platform reports a 24% surge in trading volume and expands its reach to South Africa.
• CFI appoints a new CEO for its UAE division and complements existing sports sponsorships with strategic airline collaborations.

CFI, the leading online trading platform in the Middle East and North Africa (MENA) region, has announced a strategic partnership with five major airlines: Emirates Airlines, Etihad Airways, Qatar Airways, Royal Jordanian, and Middle East Airlines (MEA). This ambitious move signals CFI’s intent to not only solidify its regional dominance but also project its brand voice on a global scale.

Taking Off with Brand Awareness and Financial Literacy

The partnership involves airing CFI’s “Be One Step Ahead” commercial on all flights operated by these airlines. Additionally, CFI will secure prominent branding placements, reaching a captive audience of business and leisure travelers. This strategy goes beyond mere brand recognition; CFI aims to leverage this extensive reach to elevate financial literacy across the region.

Are you ready for the FIBA WASL Final 8? 🏀 We're excited to be the event’s Official Partner, championing excellence in basketball and elevating our presence at the pinnacle of top-tier sporting events across MENA. Let the games begin! 🚀#Final8 #TopTierBasketball @officialWASL pic.twitter.com/NSNllE6kMN

— CFI Group English (@cfigroup_en) May 23, 2024

“A Bold Statement from Our Region to the World”

Hisham Mansour, CFI’s Co-Founder and Managing Director, expressed his enthusiasm about the collaboration. He views it as “more than a milestone,” but a powerful message to the world showcasing the region’s burgeoning financial technology sector. Mansour emphasized how the partnerships will enable CFI to project its innovative approach and commitment to exceptional service to a global audience.

Synergy with Existing Sponsorships

The airline collaborations seamlessly complement CFI’s existing sponsorships within the MENA region’s vibrant sports scene, including the Saudi Super Cup finals and the FIBA WASL Final 8. These strategic partnerships solidify CFI’s position as a major player committed to regional development.

CFI’s recent strides extend beyond airline partnerships. The company’s expansion into the South African market underscores its commitment to growing its African footprint. Furthermore, CFI reported a remarkable 24% increase in trading volume compared to the same period in 2023, reaching a record-breaking $557 billion. This growth coincides with the appointment of Jareer Hiary as the new CEO of CFI’s UAE division, marking a new chapter for the company.

With these strategic alliances, record volumes, and a leadership shift, CFI appears poised to take the MENA region’s online trading scene to even greater heights.