From Belgrade Courts to Financial Markets: Hamad Medjedovic Scores with 4XC

Story Highlights

• Serbian tennis star Hamad Medjedovic scores unique sponsorship deal with financial broker 4XC.
• Medjedovic wore the 4XC logo before the official partnership, then dominated at Madrid Masters.
• The partnership goes beyond finance, aiming to empower young athletes and expand global reach for both parties.

Forget traditional sponsorship announcements. Today, we’re diving into a unique partnership between Serbian tennis sensation Hamad Medjedovic and financial broker 4XC. This isn’t your average athlete endorsement deal – it’s a strategic alliance built on shared ambition and a touch of premonition.

Pre-Signed Success: A Madrid Masters Masterstroke

Medjedovic’s story starts on the clay courts of Madrid. Even before the official partnership announcement, he sported the 4XC logo during the prestigious Masters tournament. This act of faith by the young athlete proved fortuitous. With 4XC’s support seemingly adding an extra pep to his step, Medjedovic defied expectations. He toppled three top 100 players, securing his first-ever Masters 1000 main draw victory. Talk about a winning debut for both the player and the sponsor!

We're partnering with the incredible tennis talent, Hamad Medjedovic!
Check out our latest blog post to learn more about this collaboration.#4XC #HamadMedjedovic #TennisFamily #TogetherWeRise pic.twitter.com/eroZ47ipqO

— 4XC (@4xcofficial) May 17, 2024

From Serbian Courts to the ATP Top 200

Medjedovic’s on-court success isn’t a sudden surge. It’s the culmination of years of relentless dedication. Born in Novi Pazar, Serbia, his passion for tennis was evident from a young age. By 10, he’d relocated to Belgrade, a testament to his unwavering commitment. The gamble paid off. At 19, he claimed his first Challenger title, and by May 2023, he’d cracked the prestigious ATP top 200 rankings.

A Partnership Beyond the Backhand

4XC, a company built on transparency and innovation in the financial markets, sees a reflection of its core values in Medjedovic’s journey. Established in 2018, they empower individuals, just like Medjedovic, with the tools and support needed to achieve their goals. “We welcome Hamad Medjedovic to our team,” says a 4XC spokesperson. “Together, we hope to reach new heights and make a positive impact on the world of tennis and beyond”

This collaboration extends far beyond financial backing. It signifies 4XC’s commitment to nurturing young talent within the world of sports. By supporting Medjedovic, 4XC aims to not only elevate his profile but also expand its own global sporting presence. This strategic alliance is a win-win, propelling both Medjedovic and 4XC to new heights. As tennis fans, we eagerly await the next chapter in this powerful partnership, one that promises to redefine the landscape of both professional tennis and financial empowerment.