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eToro and X Collaborate for Financial Literacy

eToro and X Collaborate


  • eToro and X have joined forces to share financial and educational content on X’s social media platform using livestream events, video on demand, and audio Spaces.
  • Educational programs will roll out in multiple countries, featuring insights from analysts and thought leaders on trending topics, breaking news, and investment basics. 

Finally, there is some exciting news. eToro and X have formed a partnership to share financial and educational content on social media platforms. They will publish this content using livestream events, video-on-demand, and audio spaces.

Why This Move?

X, formerly known as Twitter, has been popular among retail investors for discussions on investing and finance. In 2023, there were over 1.4 billion posts about trading or investing, a 54% increase from the previous year, according to X. Trending topics on X often include crypto, GameStop’s stock (GME), and other market-related matters.

However, not all financial information on X is reliable. A study by Nationwide last year showed that 41% of Gen Z investors and 34% of Millennial investors acted on misleading or inaccurate financial information they found on social media. This necessitates collaboration. 

About The Program

As per the announcement, the two programs will be launched in the United Kingdom, Germany, France, Italy, Spain, Germany,  the United Arab Emirates, and the United States. The educational content will feature insights and analysis from analysts and thought leaders on trending topics, breaking news, and investment basics.

Linda Yaccarino, CEO of X, stated that bringing eToro Academy to X demonstrates the strength of their partnership and the growing conversation around financial investments on the platform. She added that their collaboration’s ongoing success would introduce more high-quality video content, enhancing their innovation with hashtags and new features.

Former Act Repeated

Yoni Assia, Co-founder and CEO of eToro, mentioned that their previous collaboration with X focused on providing real-time asset prices through the platform’s $Cashtags feature, but it was strictly a marketing arrangement without data or revenue sharing. He emphasised their belief in the power of shared knowledge, reflected in eToro’s collaborative and socially-driven investment platform, as well as their commitment to financial education through eToro Academy.

Assia highlighted that social media is increasingly becoming a hub for accessible and relevant financial content, catering to those traditionally excluded by more conventional channels. He expressed confidence that partnering with X would allow them to deliver top-tier financial education to a global audience.

Final Words

Therefore, this collaboration has a positive aim in mind. It is true that, down the years, numerous users were misled due to wrong information being circulated about various financial content. So, this venture may be seen as a pioneer for more such programs to be launched. After all, ignorance in financial matters is never bliss!