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Imagine having a direct line of influence with your favorite football club. Voting on club decisions, exclusive merchandise discounts, and VIP experiences – these are just a few perks offered by Socios fan tokens, making their arrival in Japan a game-changer for sports fans. Leading the charge is a powerful partnership between SBI Digital Asset Holdings (SBI DAH) and Chiliz, a blockchain solutions provider for sports and entertainment.
Unlike traditional sports NFTs, Socios tokens are fungible, meaning they can be traded like cryptocurrency. This focus on utility sets them apart. Owning a Socios token doesn’t grant ownership in the club, but it unlocks a treasure trove of fan engagement opportunities. Fans can participate in polls that influence club decisions, from kit designs to stadium upgrades. Exclusive contests, VIP experiences, and merchandise discounts further deepen the connection between fans and their favorite teams.
SBI Digital Asset Holdings and Chiliz plan to forge joint venture partnership to bring leading sporting Fan Tokens to Japanese enthusiasts 🤝🇯🇵#ChilizChain ⚡ $CHZ pic.twitter.com/buHUcbiJu4
— Chiliz ($CHZ) – The Sports Blockchain ⚽🏆 (@Chiliz) May 9, 2024
This collaboration marks a significant step towards integrating Web3 technologies into the traditional world of finance. “We prioritize the utility and underlying value which technology brings to communities,” says Fernando Luis Vázquez Cao, CEO of SBI DAH. By leveraging the power of blockchain and fintech innovations, this partnership aims to transform the sports and entertainment experience for Japanese fans. The Chiliz blockchain, built on Ethereum, recently transitioned to a more secure and efficient Proof of Staked Authority system, ensuring smooth transactions for fan tokens.
SBI DAH’s commitment to blockchain extends far beyond this partnership. The company boasts a robust portfolio of ventures, including AsiaNext, a digital asset exchange platform, and SBI Zodia Custody, a custodian for digital assets. These strategic investments solidify SBI DAH’s position as a leader in Japan’s rapidly growing blockchain landscape. With Chiliz as their partner, they are poised to revolutionize fan engagement for Japanese sports fans, fostering a deeper connection between them and their favorite clubs.